1. Increased Exposure to Potential Customers
1.19 BILLION USERS. Need I say more?

  • If your business can’t find new customers on Facebook.
  • Everyone is on Facebook, the question is, how do you find the right ones?
  • We can help you create a social wave, and maintain momentum.

2. Gather More Leads. Email-marketing.
Having people Like your page isn’t enough.

  • Sure you can make a good living short-term off just using your Facebook page.
  • But what if Facebook does actually disappear one day?
  • If you haven’t made a connection with your followers outside of Facebook, then you’ll be in trouble.
  • That’s why smart businesses gather leads in the form of email addresses — so they can contact their community outside of Facebook.
  • Most do this through contests, giveaways, and newsletters — and it’s a proven system.
  • But you also need to be careful how you use your leads.
  • For example, don’t hammer fans with daily emails peddling affiliate products and other junk — unless that’s what they signed up for.
  • Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.

3. Lower Your Marketing Expenses
Starting a Facebook business page costs you exactly $0.

  • Sure, you may pay a graphic artist to design a profile picture and cover photo — but that’s not a necessity.
  • Simply using photographs you take of your business will work — and in some cases, that’s better than a creative image from a designer.
  • My point is that getting rolling with a page costs you nothing until you start paying for ads to get page Likes, boosting posts and running Sponsored Stories — all of which you should be doing with your page.
  • Facebook ads are relatively inexpensive when compared to traditional print, radio or TV ads — and are 1,000x more targeted.

4. Reach a Targeted Audience
The targeted audience on Facebook.
This is carry over from #3 — and it’s super important.

  • Just because there are 1.19 billion Facebook users, it doesn’t mean they all want to Like your page.
  • In fact, I wouldn’t want all of them to Like my page — because only a small percentage of them would actually engage with my posts.
  • Same is true for your page and business.
  • With Facebook ads, you can be certain — if you target the ad correctly.

5. Use Facebook Insights
I don’t get my jollies by digging through stats.

  • But I love the new Facebook Insights provided on Facebook business pages. Why?
  • Because they’re easy to understand — even for non-technical people like me. And they provide great information for business owners.
  • You can dig around and find out how specific posts are performing, the demographics of your fans, etc.
  • The results provided are usually sufficient.

6. Build Brand Loyalty
A Facebook business page can  help you build brand loyalty.

  • What exactly does that mean?
  • Well, if you consistently provide valuable and entertaining content, your followers will stay loyal — even when you make mistakes.
  • These days, people look online to find businesses to buy from — and they predominately search social media.
  • If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.

7. Increase Your Web Traffic
Smart Facebook page owners use their pages to drive traffic to their websites.

  • If all you’re doing on Facebook is getting engagement on your posts, then you’re really just an entertainer — not a marketer.
  • So start using link posts to drive traffic to your site. The great thing about link posts is Facebook now generates a full-width thumbnail image if your website makes one available.
  • Because they draw more attention, these wider images are more likely to get clicked.
  • Posting links to your website is an essential part of any Facebook content strategy.
  • The Likes, comments, and shares are lower on the link posts — and that’s fine — because our goal is to drive traffic with those posts, not necessarily get engagement on Facebook.
  • I should also point out that a newsletter drives almost as much traffic — showing why you must gather emails!

Bottom line — having a Facebook page will greatly increase your web traffic if you use the right posting strategies.

8. Boost SEO
The topic of SEO and Facebook gets debated quite a bit.

  • Some argue that the information in the About section of a business page is scraped and thus searchable by Google.
  • It’s hard to accurately verify or dispute this claim. I believe the more ways people can find you the better!

9. Be Mobile Ready
The vast majority of Facebook users are accessing the site via their mobile devices.

  • As this trend grows — it becomes more and more important for your business to have a presence on Facebook.
  • The great thing about a Facebook page is Facebook does the heavy lifting for you! — optimizing your page for both desktop and mobile devices.
  • The exceptions are the custom apps (tabs) on your page that are seen on the desktop but not on mobile devices (unless you supply the mobile-friendly link created by an app provider like ShortStack).

10. Spy on Your Competition!
An interesting new feature on Facebook pages lets businesses spy on competitors.

  • Now, this doesn’t mean you can look over their shoulders and check out sales or results from their ads — but it’s a great way to see how others in your area and niche are growing on Facebook.
  • Facebook makes suggestions based on competition in my area in my same (or a similar) niche. I choose those pages by clicking “Watch Page” or search for pages in the search box.
  • Facebook lets you select more than 5 if you want — and it should look like this when you’re done: spy on pages to watch in facebook
  • Why is this useful? If you look at the Pages to Watch and see a page has exploded and gained lots of new Likes, you can visit that page to see what they’re doing right.
  • Perhaps a post had huge success and you can copy what they are doing on your page to gain more Likes.
  • This may not give you a ton of insight, but sometimes just a little motivation can cause you to break bad habits on Facebook and improve your posting and advertising.
  • After all, no company wants a competitor beating them to Likes!